The Evolution of Earned Media

Read More
Hand writing notes for PR with microphones and a “NEWS” sign on a desk

All Blogs

The Baker Agency Announces Rebrand

FOR IMMEDIATE RELEASE: April 6, 2026 Baker Public Relations Evolves into The Baker Agency, Expanding as a Full-Service Integrated Communications Powerhouse Across Three Locations ALBANY, N.Y. – Baker Public Relations, a full-service, woman-owned public relations agency rooted in Albany and serving clients across Upstate New York and beyond, announced today that it has rebranded to […]

What’s The Buzz About ESG Messaging And Why It Should Be Part of Your PR Strategy

By: Tiarnan Barrett, Account Executive In today’s purpose-driven landscape, consumers, employees and stakeholders are increasingly seeking brands that contribute positively to society and the environment.   That’s why more organizations want to highlight their Environmental, Social and Governance (ESG) work. And as they should, ESG is more than just a buzzword. It’s becoming a consumer expectation.   […]

Brand Consistency: Why Small Details Make a Big Difference 

Brand Consistency: Why Small Details Make a Big Difference  By: Morgan Gage, Social Media Marketing Specialist       Let’s be honest: we live in a world where brands are constantly competing for attention. Standing out isn’t just about flashy campaigns or big ideas anymore. It’s about the small things, too.  The tone in your captions, the colors you choose, and the way your brand sounds and […]

Statement on Security of SUNY Campuses Protected by University Police

ALBANY, N.Y.—Today the Police Benevolent Association of New York State released the following statement, attributable to President James McCartney:  “The PBA of New York State is saddened by the assassination of Charlie Kirk at Utah Valley University last week and commends our brother and sister law enforcement officers for their swift work in apprehending a […]

County Executive & Advance Albany County Alliance Partner with Governor Kathy Hochul, Empire State Development to Kick Off Central Warehouse Demolition

County Executive & Advance Albany County Alliance Partner with Governor Kathy Hochul, Empire State Development to Kick Off Central Warehouse Demolition  County, Alliance leadership look ahead to Warehouse District’s next chapter  ALBANY, N.Y.—Albany County Executive Daniel P. McCoy, the Advance Albany County Alliance Board of Directors and its leadership today joined Governor Kathy Hochul and […]

Albany County Pine Hills Land Authority Unveils the “Reimagine Saint Rose” Brand to Transform Former College Campus into a Vibrant Countywide Asset

ALBANY, NY —The Albany County Pine Hills Land Authority (ACPHLA) has unveiled the “Reimagine Saint Rose” brand, a unified vision and community-focused initiative to guide the redevelopment of the former College of Saint Rose campus. As steward of the 26.5-acre property, ACPHLA is leading the transformation into a vibrant mixed-use destination that honors the site’s […]

Subscribe to Our Newsletter