FOR IMMEDIATE RELEASE:
April 6, 2026
Baker Public Relations Evolves into The Baker Agency, Expanding as a Full-Service Integrated Communications Powerhouse Across Three Locations
ALBANY, N.Y. – Baker Public Relations, a full-service, woman-owned public relations agency rooted in Albany and serving clients across Upstate New York and beyond, announced today that it has rebranded to The Baker Agency. The new identity underscores the firm’s evolution over nearly two decades from a traditional PR firm focused on earned media to a leading communications and marketing partner, offering an expanded suite of services including media relations, social media, video production, digital marketing, design, event planning, public affairs, advertising and crisis communications.
“When I founded Baker Public Relations, our primary focus was on PR and media relations,” says Megan Baker, founder and CEO of The Baker Agency. “While our media relations expertise continues to be unsurpassed in the profession, we have also evolved with the industry and have become an agency of choice for companies and organizations large and small who require the full range of modern marketing and communications services.”
“Our new name is not a change in direction for our agency. It is a statement of who we are and today marks a significant milestone in our history,” added Baker. “It was time that our name better reflected what we do for our current clients and what we can do for prospective clients.”
Along with its new name, The Baker Agency also unveiled a new logo, a new tagline of “Where brands and stories come to life” and a revamped website that showcases the firm’s full range of client offerings and articulates its brand, mission, vision, values and strategic approach to client success.
In its three primary markets, as well as across the country, The Baker Agency has a wide cross-section of clients in healthcare, economic development, energy and manufacturing, technology, nonprofit, sports and entertainment, tourism and hospitality, education and professional services.
A standout example of The Baker Agency’s impact on the Capital Region is its work with the Albany Capital Center (ACC), a client since 2016—prior to the venue’s opening. Over the past decade, The Baker Agency has delivered a comprehensive range of services to ACC, including media relations, public relations, integrated marketing, digital strategy, social media, event management and video production.
“For the past decade, The Baker Agency has been instrumental to our success, delivering unmatched support and a wide range of services we depend on. I truly believe we’re only as strong as the people beside us–and Baker has been a driving force in moving our entire organization forward,” said Shannon Licygiewicz, general manager of the ACC.
“If our clients are to thrive and grow, they need to adapt to a world of dynamic change. So, too, do communications agencies like ours if we are going to maximize client success,” added Baker. “Over nineteen years, we have evolved to do just that, and it was time for our brand to reflect the full-service, innovative agency we have become.”
The Baker Agency remains a New York State Certified Woman-Owned Business Enterprise (WBE), reinforcing its commitment to diversity and leadership within the public relations and marketing industry.
About The Baker Agency:
The Baker Agency is a full-service communications firm, proudly certified as a New York State Women-Owned Business Enterprise (WBE). Founded and led by former TV news anchor and reporter Megan Baker, our agency is headquartered in Albany, N.Y., with additional offices in Pittsburgh, Pa., and St. Petersburg, Fla. Our seasoned team blends strategic insight with creative expertise to elevate brands, foster meaningful connections and deliver measurable results. From enhancing visibility and community engagement to managing complex crises, The Baker Agency empowers clients to stand out with authenticity and impact.