In celebration of National Marketing Day, we are sharing our top trend predictions for this year.
Technology within the communications realm changes at the speed of light. As marketers, it is our job to ensure our tactics, tools and techniques are parallel with the current way in which consumers are absorbing content.
Live events will lead the way
Firstly, customers love to see their favorite brands go live. According to HubSpot, consumers are looking for authentic content that is unedited and interactive. Within the past year, Baker Public Relations has seen great success producing live events on behalf of our clients and streaming them in the digital space.
Our work spans from award ceremonies to virtual fundraisers and telethons. Watch this video to hear how our Creative Services department can help you produce a show you are proud of and reach your target audience.
Optimize your mobile display
Mobile optimization is key. When individuals are spending extensive hours on their phones, your website should be optimized to be viewed on a cell phone. Google’s Mobile Friendly Test tool demonstrates how easily users can navigate your mobile site. Un-responsive webpages will send users away from your site due to confusion.
Micro-influencers come into play
Using influencers to promote your brand is not a new tactic. In 2022, we will see the rise of micro and nano influencers. These smaller influencers have more dedicated audiences. According to Influencer MarketingHub, micro-influencers with less than 25,000 followers often have the highest engagement rates.
Cookies are going away
Google is phasing out third-party cookies in 2022. Marketers have used the tracking technology for years to improve the user experience. This effort to increase user privacy
Blogging is here to stay
Lastly, this marketing tactic has been a staple in reaching your target audience for years. According to HubSpot, 56% of marketers who leverage this service say it is effective. Of those surveyed, 10% believe blog content generates the most significant return on investment. Our takeaway? Keep drafting because blogging is not going away anytime soon. You finished reading our entire blog, so there is no argument there, right
In conclusion, we are going to see the marketing world change greatly this year. Our team is working diligently to stay up with recent trends. To learn how we can help push your business forward this year, contact our office today.