Industry: Economic Development
Target Audiences: Businesses, investors, entrepreneurs, developers, community stakeholders
Advance Albany County Alliance partnered with The Baker Agency to enhance its public presence and communicate its economic development initiatives more effectively.
The Challenge
The organization needed to present complex initiatives in a clear, compelling way while maintaining consistent messaging across multiple platforms.
It also sought to attract partners and strengthen stakeholder engagement in a competitive environment.
Our Approach
The Baker Agency implemented a multi-channel communications strategy that included:
- Annual report design and content development
- Monthly e-newsletters
- Strategic media outreach
- Event planning and execution
- Video production and social media campaigns
These efforts highlighted the Alliance’s impact and positioned it as a leader in economic development.
Results
The campaign increased engagement and strengthened community relationships.
The 2023 annual report received a MARCOM award, and media coverage expanded awareness of key initiatives.
A strong digital presence and consistent communication helped grow audiences and reinforce the Alliance’s role as a catalyst for regional growth.