The Challenge:

Bonacio Construction is a renowned regional construction firm in Upstate New York specializing in residential, commercial and mixed-use developments. While recognized for its luxury condominium projects, the company has often been perceived primarily as a luxury condo builder solely in the Saratoga Springs market. To address and counteract this misperception, Bonacio Construction rebranded in 2024 with a goal to showcase its

full breadth of capabilities and elevate its brand presence across all areas of construction, driving new business opportunities in multiple competitive markets.

In September 2025, Bonacio Construction partnered with The Baker Agency to execute an integrated public relations, marketing and advertising strategy, aiming to amplify its visibility, strengthen stakeholder relationships and optimize marketing ROI.

Our Approach:

The Baker Agency has launched a targeted media outreach campaign to position Bonacio Construction as an industry leader and project innovator. Our team has coordinated media interviews with company executives to discuss trends, sustainability and community impact, securing coverage in top-tier regional media outlets and positioning for industry thought leadership on a statewide and region-wide level.

The Baker Agency has performed a comprehensive audit of Bonacio’s existing digital advertising and media footprint to enhance engagement and messaging consistency. To expand Bonacio’s reach and credibility, our team launched a regionally focused influencer campaign to increase social media engagement and introduce a major Bonacio historic renovation project to new target markets. Additionally, The Baker Agency has managed multiple high-impact media events including a major mixed-use groundbreaking in a new market, celebrating this project milestone alongside state and local elected officials. To date, these events have enhanced community goodwill and generated positive earned media, further elevating the Bonacio brand.

The Results

The partnership between The Baker Agency and Bonacio Construction demonstrates the power of integrated communications strategies. Due to our efforts, CEO Sonny Bonacio has repeatedly received new solicitations for business and real estate partnerships as a result of positive media coverage. Through proactive media relations, strategic audits, influencer partnerships, expert event management and targeted advertising, The Baker Agency has significantly advanced Bonacio Construction’s brand and business objectives.

Recent Media Coverage

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