Industry: Travel, Tourism, Sports & Entertainment
During the 2024 NCAA Women’s Tournament in Albany, the Capital Region Sports Foundation hosted a public event celebrating women in sports.
The Challenge
With sold-out games and high tourism activity, the Foundation needed to create a standout, meaningful public event that aligned with the energy of the tournament.
Our Approach
The Baker Agency helped organize a “Women in Sports and Careers” panel featuring local and national leaders, followed by:
- Athlete meet-and-greets
- Public watch parties
- Collaboration with local officials and organizations
Results
- Over 11,000 social media reach and impressions
- Nearly 250 engagements
- Earned media AVE of $22,127.94
- Strong community participation and partnerships
The event successfully elevated the Foundation’s presence during a high-profile weekend.