Industry: Legal
Target Audiences: Individuals in need of legal representation, businesses and organizations, high-profile and complex case clients, referral sources, media and community stakeholders
DerOhannesian & DerOhannesian is an established law firm with a distinguished reputation in the Capital Region, known for delivering exceptional legal services across a wide range of practice areas. For over 15 years, the firm has partnered with The Baker Agency to enhance its public profile and maintain a consistent, authoritative voice in a competitive legal landscape.
The Challenge
As the legal industry continues to evolve, the firm faces the ongoing challenge of sustaining visibility, building trust with potential clients and communicating its expertise and successes to the public.
The firm also aims to keep its digital presence current and relevant while navigating changes in technology and client expectations.
Our Approach
The Baker Agency has provided enduring, integrated communications support.
Our team manages proactive media relations to secure positive coverage, highlight the firm’s achievements and position Paul DerOhannesian as a thought leader. We have secured local, regional and national media opportunities, further elevating the firm’s credibility.
We also maintain the firm’s website and oversee social media management, creating content that showcases expertise, community involvement and ongoing legal successes.
Results
This longstanding partnership has enabled the firm to maintain a strong, visible presence in both media and digital channels.
Attorneys and staff are regularly featured in news stories and commentary, reinforcing their authority and expertise. Consistent website and social media updates have improved engagement and strengthened client relationships, helping the firm attract new clients in a competitive market.