Media Relations, Event Management, Influencer Marketing
Industry: Skincare/Wellness
Target Market: Skincare enthusiasts, influencers and beauty bloggers, media and beauty editors, wellness and lifestyle advocates, retail partners and buyers, fans of brand ambassadors
The Baker Agency partnered with renowned skincare expert and spa owner Denise Dubois to launch her new luxury skincare line, Dubois Beauty. The brand made a memorable entrance into the beauty industry with the help of high-profile ambassador Heather Thomson, a former Housewife and wellness advocate. The launch event was meticulously designed to introduce Dubois Beauty to key influencers and media, setting the stage for the brand’s success.
The Challenge
Launching a new skincare brand in a saturated market requires more than just an exceptional product. It demands a compelling story, influential advocates and a strategic approach to building buzz. Dubois Beauty needed an event that would capture attention, differentiate the brand and generate authentic engagement both in-person and online.
Our Approach
The Baker Agency orchestrated an exclusive launch event, carefully curating the guest list to include beauty and wellness influencers, media and industry insiders. Leveraging Heather Thomson’s credibility and reach as the brand ambassador, we created a series of interactive experiences that showcased the unique benefits of Dubois Beauty products. The event was amplified through live social media coverage, custom content creation and strategic influencer partnerships, ensuring Dubois Beauty’s story reached a wider audience.
The Results
The Dubois Beauty launch event generated significant buzz across social and traditional media. Influencer attendees shared their authentic experiences, resulting in over 1 million impressions within the first week. Press coverage in leading beauty publications positioned Dubois Beauty as a must-watch brand in the skincare space. Early sales exceeded projections, and the event established a strong foundation for ongoing brand growth.
This successful launch demonstrates The Baker Agency’s expertise in crafting memorable brand moments that drive real results.