Industry: Legal
To mark the 125th anniversary of E. Stewart Jones Hacker Murphy, one of the Capital Region’s most storied law firms, The Baker Agency developed and executed a multifaceted campaign that honored the firm’s legacy while positioning it for the future. Our work included a commemorative logo, a region-wide advertising initiative, proactive media outreach and a compelling video. Together, these efforts celebrated the firm’s rich history and enduring impact on the legal community.
The Challenge
E. Stewart Jones Hacker Murphy sought to celebrate its milestone anniversary in a way that would resonate with clients, colleagues and the broader community. The firm wanted to highlight its remarkable 125-year legacy and reinforce its leadership in the Capital Region amid an evolving legal landscape. The challenge was to honor tradition while projecting the firm’s continued relevance and forward momentum.
Our Approach
The Baker Agency collaborated closely with firm leadership to design a striking celebratory logo that captured the significance of 125 years of service. We built a cohesive advertising campaign around the new brand identity, ensuring consistent visuals and messaging across print, digital and outdoor placements throughout the Capital Region. Our team conducted targeted media outreach, securing coverage in key legal and local news outlets to amplify the anniversary story. We managed the firm’s social media channels, sharing historical highlights, client testimonials, and community moments to engage followers and foster pride. To further illustrate the firm’s legacy, we produced a dynamic video that wove together archival materials, interviews and visual storytelling.
Results
Over the twelve-month campaign, Hacker Murphy’s milestone was widely celebrated across the Capital Region. The commemorative logo and advertising campaign achieved high visibility, reinforcing brand recognition among peers, clients and the public. Earned media placements in prominent outlets elevated the firm’s profile and generated positive sentiment. The anniversary video served as a powerful tribute to the firm’s heritage, strengthening its connection to the community and positioning E. Stewart Jones Hacker Murphy for continued success into its next chapter.