Industry: Energy & Infrastructure
Target Audiences: Utilities and power generators, local distribution companies (LDCs), natural gas shippers and producers, industrial users, marketers and traders
Equitrans Midstream, a leading natural gas transmission and storage company, partnered with The Baker Agency over several years to strengthen its crisis communications framework and organizational readiness. With critical infrastructure spanning multiple states, Equitrans recognized the importance of maintaining public trust and operating transparency in a highly scrutinized sector.
The Challenge
Equitrans faced the ongoing challenge of preparing for and responding to a broad range of potential incidents, from operational disruptions to community concerns and regulatory inquiries. The company needed to ensure that its crisis communication plans were robust, up-to-date and actionable, while also developing internal capabilities to respond swiftly and effectively under pressure.
Our Approach
The Baker Agency worked closely with Equitrans Midstream to develop a comprehensive crisis communications plan tailored to the company’s unique risk landscape and stakeholder environment.
We conducted in-depth vulnerability assessments and scenario planning, then crafted clear protocols for both internal and external communications. Over several years, we facilitated customized incident response training sessions and interactive tabletop exercises for leadership and operational teams, ensuring readiness and confidence in real-world situations.
Ongoing consultation and plan updates kept Equitrans aligned with evolving best practices and regulatory requirements.
Results
Through this multi-year engagement, Equitrans Midstream significantly enhanced its crisis preparedness and response capabilities. The company’s leadership and staff demonstrated increased confidence and agility during incidents, supported by clear communication protocols and regular training.
Equitrans’ proactive approach to crisis management reinforced its reputation for operational transparency, safety and stakeholder trust across the communities it serves.