Jackie Z Style Co., a luxury boutique in downtown St. Petersburg’s Sundial, has been a trusted destination for curated designer fashion since 2011. In spring 2025, the boutique sought to elevate its brand while giving back through its inaugural “Passport to Paris” philanthropic fashion experience.
Our Approach
Jackie Z Style Co. partnered with Baker Public Relations to design and execute a high-impact event showcasing its expansion and new luxury brands while supporting The Hambrick Foundation and The Children’s Dream Fund. The strategy integrated media relations, influencer outreach, social media content, event management, marketing collateral and professional video production to maximize visibility.
Baker Public Relations developed and distributed a media advisory, secured interviews and managed on-site media coordination. The team oversaw vendor logistics, created a run of show and a digital presentation to ensure a seamless guest experience that aligned with the boutique’s luxury brand. A post-event press release was distributed to the media for added awareness.
The Results
Held May 10, 2025, at the Sundial Plaza, “Passport to Paris” welcomed nearly 250 guests and raised more than $100,000 for its nonprofit partners, including granting a Mediterranean cruise to a 17-year-old battling cancer.
Media outreach secured seven placements across digital and broadcast outlets, including Tampa Bay Business & Wealth and FOX 13 Tampa Bay, generating 19,348,037 unique monthly visitors and an advertising value equivalency of $178,969.34. The campaign earned Baker Public Relations the MarCom Capital Region 2025 Award for Best Public Relations Campaign and strengthened Jackie Z Style Co.’s connection to the community.