Social Media and Content Strategy
Industry: Manufacturing/Lifestyle
Target audiences: Pool builders, designers, installers, dealers and distributors, prospective pool owners, current pool owners, property developers and global partners. Latham Pool, a publicly traded international leader in fiberglass pool manufacturing, serves a diverse audience that includes B2B customers such as pool designers, builders and installers as well as B2C homeowners. To further enhance its brand visibility, digital engagement and customer relationships, Latham Pool partnered with The Baker Agency for a comprehensive social media and content strategy over a 12-month period.
The Challenge
With a global footprint and a multi-faceted customer base, Latham Pool needed to maintain a cohesive and impactful brand voice across multiple digital platforms. The company sought to boost engagement with both industry professionals and end consumers, respond effectively to audience inquiries and generate fresh, high-quality content that would set it apart in a competitive market. Demonstrating product quality and innovation visually was also essential to appeal to both B2B and B2C segments.
Our Approach
Our team developed and implemented a robust social media strategy tailored to Latham Pool’s unique audience segments that aligned with its brand personality and voice. The Baker Agency executed ongoing social media campaigns, managed audience engagement and rapid response and provided detailed analytics reporting to inform future tactics. To create compelling visual content, we organized a video shoot at Babcock Ranch in Florida, capturing lifestyle footage and product highlights specifically designed for social sharing. This fresh content was strategically deployed to showcase Latham Pool’s innovation, product quality and real-world applications.
Results
The partnership delivered measurable results in brand awareness, audience growth and engagement across key social platforms. High-quality video and visual content from Babcock Ranch resonated with both B2B and B2C audiences, driving increased social interactions and expanding Latham Pool’s digital reach. Real-time audience engagement strengthened customer relationships and reinforced Latham Pool’s position as a global leader in the pool industry. The data-driven approach enabled Latham Pool to continually refine its strategy for lasting impact in a dynamic marketplace.