Integrated Campaign
Industry: Hospitality
Target audience: Luxury leisure travelers, affluent urban escapists, event and wedding clients, cultural and heritage tourists, business and corporate travelers, influencers and experience seekers.
The Challenge
The Adelphi Hotel faced the dual challenge of reintroducing its storied property to a discerning audience and standing out in a crowded luxury hospitality market. With a rich history but a long closure, the hotel needed to drive both local excitement and national attention, rebuild its digital presence, and create a launch event that would resonate beyond Saratoga Springs.
Our Approach
The Baker Agency delivered an integrated strategy focused on four key services: media relations, social media strategy, influencer marketing, and event management. We secured high-impact media placements, including national news coverage in Forbes Travel, amplifying the hotel’s transformation to a broad audience. Our social media strategy revitalized The Adelphi’s digital voice, engaging both longtime fans and new guests. Influencer partnerships generated authentic buzz across platforms, while our event management team produced a grand reopening celebration that drew community leaders, tastemakers and media.
The Results
The campaign drove extraordinary awareness and engagement for The Adelphi Hotel. Notable highlights include a feature in Forbes Travel—national recognition that elevated the hotel’s profile among luxury travelers (Saratoga’s Gilded Age Adelphi Hotel Completes Expansion And Renovation) Social media impressions and engagement surged, and influencer-generated content reached new audiences far beyond the Capital Region. The reopening event was a resounding success, drawing extensive media coverage and positioning The Adelphi Hotel as a premier destination for the modern era.