Product Launch and Media Relations Success
The Baker Agency partnered with Tierra Farm in 2017 to support the launch of a new product and elevate the brand’s presence through strategic marketing and media relations. Over a two-year engagement, The Baker Agency worked closely with Tierra Farm to drive awareness and visibility for the Honey Sriracha Cashew and other organizational initiatives.
The Challenge
Tierra Farm sought to successfully introduce its Honey Sriracha Cashew to a competitive national market while enhancing overall brand recognition. The company needed a comprehensive strategy to generate product excitement, engage key audiences, and secure meaningful media coverage.
Our Approach
The Baker Agency developed and executed an integrated marketing and media relations campaign tailored to Tierra Farm’s objectives. This included designing eye-catching content and graphics, such as a product logo, packaging, t-shirts and informational postcards, to create a cohesive product identity. These materials were distributed to food industry reporters and bloggers ahead of the product’s national retail launch, maximizing pre-release buzz. Additionally, the Agency refreshed company fact sheets for use at trade shows and events, and provided ongoing support for major announcements, including new partnerships, employee wellness initiatives and executive hires. Professional photography was also captured to enhance media outreach.
The Results
The Baker Agency’s efforts resulted in broad media coverage in outlets such as Food Industry News, Albany Business Review, Hudson Valley 360, Spectrum News, WNYT and The Alt. The strategic campaign heightened awareness for the Honey Sriracha Cashew launch and strengthened Tierra Farm’s brand reputation within the food industry. The Baker Agency continued to support Tierra Farm on a project basis, providing consulting in marketing, media relations, copywriting, social media and graphic design.