Social Media and Content Strategy
Industry: Manufacturing
Target audiences: Contractors, engineers, property developers, facility owners and operators, industrial and commercial project stakeholders, global partners TMI Climate Solutions designs and manufactures custom HVAC and air handling systems for specialized environments including healthcare, industrial, education and commercial facilities. To strengthen brand awareness and support business development among contractors, engineers, developers, dealers, distributors and global partners, TMI Climate Solutions partnered with Baker Public Relations for a social media and content strategy. The engagement later expanded to include paid advertising, paid social media campaigns and website landing page design.
The Challenge
TMI Climate Solutions serves a diverse mix of technical and decision-making audiences across multiple industries. The company needed a cohesive digital presence to clearly
communicate its custom-engineered climate control solutions while increasing awareness and generating qualified leads. Additionally, TMI Climate Solutions sought to better engage industry professionals and project stakeholders in a competitive marketplace.
Our Approach
The Baker Agency developed a targeted social media and content strategy aligned with TMI Climate Solutions’ brand voice and audience segments. As the partnership evolved,
the scope expanded to include targeted paid advertising, paid social media campaigns and design of marketing collateral to reach key decision-makers such as contractors,
engineers and developers. To support lead generation, our team also designed campaign-specific website landing pages that created a seamless path from ad engagement to conversion. The integrated approach combined organic content, audience engagement, paid promotion and
conversion-focused design.
Results
The expanded strategy increased brand visibility and improved engagement across priority audiences. The paid advertising and social campaigns expect to drive qualified traffic to new landing pages, supporting lead generation efforts. Consistent messaging strengthened relationships with industry professionals and global partners, while positioning TMI Climate Solutions as a leader in custom climate control solutions. By evolving from social media management to a comprehensive digital marketing program, The Baker Agency helped TMI Climate Solutions expand reach, enhance engagement and support long-term growth.